I before E except after C. Jeep managed to get two different answers while following that rule.
Cherokee “Chief” on the door spelled as expected for all the world to see
Pioneer”Cheif” hidden under the inside door handles. Technically this is not wrong since the I and E are both after the C.
Jeep spelling error discovered by David Tracy at Jalopnik.
Brian Regan has the rest of the I before E rule